How do we compare?
We gain nothing if you churn, so we're serious about making sure this is the right tool for you.
Who we're for
Where we excel
Built for B2B products
Quality over quantity—no fluff-filled charts and graphs that provide zero actionable insights. From documentation, to Signals, to chat, we always prioritize getting exact citations and quotes so you know exactly what is happening.
Built for Product teams
Focused workflows tailored specifically for product teams (documents, datasets, signals, organization, summaries).
Internal + External Data
We're the only platform offering a comprehensive picture of what's happening internally and externally.
Intuitive and automatic
Teams who love us often don't have time to go through the data they already have and want to utalize the latest in AI in a simple to use manner.
Pricing for the entire org
We found per-seat pricing meant silo'd data that disempowered teams to stay aligned.
Who we're not
Where we don't
"All-in-one platform"
Our customers have tools they love for documentation, roadmapping, chatting, collaboration. We're focused on solving key operational workflow problems, not replacing ones you already use and love.
Per-seat w/ unlimited usage
While unlimited usage is can be cheaper and better for small team, as teams grow they often prefer tools that can scale in value without scaling in cost.
Manual labelers
We prioritization workflows and automation that save teams time. Some teams prefer going through feedback and transcripts line by line, while we support it, if that's your core experience, we likely won't be a great fit.
B2C amount of feedback
If you get millions of pieces of feedback per day, where you need high level charts and graphs, that give you a "vibe" for how things are going, but never needing exact quotes and citations, we may not be the best tool for you.
Feedback Management Tools
10%
Automation
90%
Manual Triage
AI Feedback Management Tools
50%
Automation
50%
Manual Triage
BuildBetter
90%
Automation
10%
Manual Triage
Foundations
At BuildBetter we always focused on our foundational triangle
Simple
You don't have to be a data scientist to use and leverage BuildBetter everyday
Accessible
Unlimited seats based pricing, plus ease of implementation means it can be leveraged across the organization
Impactful
Our average customer uses BuildBetter 20+ times per day. We care deeply about building workflows that drive real impact
Usage means it scales
| Characteristics | BuildBetter | Call Recorders | Product AI Tools | Qualitative Analysis Tools |
|---|---|---|---|---|
| Avg. cost for 100 employees | $800/month | $3,000-13,000/month | $3,000/month | $4,000/month + Usage |
| Data Ownership | You own your data | They own your data | They own your data | Your data is often used |
| Pricing | Usage | Per seat | Per seat | Per seat + Usage |
| Call recording | Video recording + upload | Recording only | None | None |
| Custom workflows | Yes | Calls sit there slowly dying | Yes | Mostly manual reporting |
| Transcriptions | High-quality | Cost-effective | None | None |
| Summaries | In-depth | Basic - High Level | None | Basic - High Level |
| AI assistant (chat) | Embedded with calls + company knowledge | No | Generalized LLM | Generalized LLM |
| Documentation | Yes | No | Yes | No |
| Organization (folder/tags) | Yes | Basic | Yes | Basic |
| Signals (analyze extractions) | Yes | No | No | No |
| Privacy controls | Yes - per user | Basic - organization | N/A | Basic - organization |