How AppFolio Accelerated Research Sharing and Scaled Insights Across Teams
AppFolio's Product Ops team uses BuildBetter to centralize qualitative data, accelerate insight creation, and scale research sharing across teams.
“BuildBetter lets us move from raw conversations to decisions faster than ever. Our stakeholders can now access insights without waiting for handoffs.”
Product Ops Team, AppFolio
The Challenge
AppFolio needed to scale insights efficiently by centralizing notes from more meetings and making them instantly searchable without slowing teams down. They also needed to enable broad distribution, allowing non-users to consume summaries and decisions quickly, while streamlining user onboarding to educate new users efficiently and maintain velocity as adoption grew.
The Solution
AppFolio implemented BuildBetter with clear workspace guidance to eliminate access friction, shareable summaries for non-users to speed up circulation of insights, and structured folders with documented workflows. This helped teams ramp quickly and stay consistent while enabling broader stakeholder access to recordings.
The Results
Researchers now move from call to summary to highlight quickly, enabling teams to make decisions sooner. Stakeholders outside BuildBetter can access key takeaways via shareable summaries, broadening the audience for research. Positive onboarding momentum and appreciation supported faster adoption across the pilot group and into expansion.
What they're saying
“The centralized repository and AI summaries have transformed how we share research. We're seeing 2-3x faster research sharing across the organization.”
Product Ops Team, AppFolio
“Early excitement from users created momentum to expand usage and formalize best practices. BuildBetter is becoming our persistent repository for ongoing analysis and storytelling.”
Product Ops Team, AppFolio
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