Streamlining User Research Across the Organization
Sonder, a company focused on enhancing employee well-being, integrated BuildBetter into their operational processes.
“It's insane how calming it is to have BB sit in on meetings. Sometimes I can't see the red thread/connecting dots in the conversation but when I review the notes, it makes me a bit more sane.”
Tash Keuneman, Head of Design
The Challenge
Sonder faced difficulty in tracking and connecting critical conversation points during meetings. There were challenges in mapping progress back to customer insights and team decisions, along with a general lack of clarity and consistency in team communication. Team members repeatedly struggled to identify the red thread in conversations and decisions, leading to fragmented and inefficient workflows.
The Solution
Sonder integrated BuildBetter into their meeting processes. The AI tool sat in on meetings, capturing detailed notes and connecting key discussion points. It facilitated enhanced visibility and clarity in conversations, efficient tracking of progress linked to customer insights and team decisions, and a structured approach to summarizing and reviewing meeting outcomes.
The Results
Team members reported being less stressed, as they have less back to back meetings and could review clear and concise notes post-meeting, making it easier to connect the dots and understand the overall narrative. The tool enabled better product decisions by providing a comprehensive map of discussions linked to customer feedback and insights. Time spent on manually summarizing meetings and tracking progress was reduced, allowing teams to focus on strategic tasks.
What they're saying
“The way cross-functional teams use BuildBetter to save time and make better product decisions continues to surprise me. We can map our progress back to customer insights and team decisions. It's a product that lifts everyone up.”
Tash Keuneman, Head of Design
“ChatGPT is a parlour game compared to this.”
Mark Gale, Head of Architecture
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