BuildBetter
Product Management

BuildBetter vs ProductBoard

Roadmapping Tool vs Customer Intelligence Platform

ProductBoard helps you organize features. BuildBetter helps you understand what features to build.

BBBuildBetter excels at
  • Automatic insight extraction from calls
  • Processes unstructured data at scale
  • AI chat across all your data
  • No manual tagging required
  • Real-time processing
PProductBoard excels at
  • Visual roadmap builder
  • Feature prioritization frameworks
  • Portal for customer voting
  • OKR alignment tools

Feature-by-feature comparison

See how the platforms stack up across key capabilities.

FeatureBuildBetterProductBoard
Customer insight collection
Automatic call processing
AI-powered analysis
Visual roadmapping
Feature voting portal
Document generation
Support ticket analysis
Slack/email processing
Prioritization frameworks
Jira/Linear sync

Best tool for the job

Different tools for different needs. Here's our honest take.

Building a visual roadmap
ProductBoard

ProductBoard's roadmap builder is best-in-class for visualization and stakeholder communication.

Understanding what customers actually say
BuildBetter

BuildBetter processes calls automatically. ProductBoard relies on manual note-taking.

Prioritizing features with frameworks
ProductBoard

ProductBoard has built-in RICE, value/effort, and custom scoring frameworks.

Scaling customer research
BuildBetter

BuildBetter processes thousands of calls and tickets automatically. No manual work required.

The bottom line

Which tool is right for you?

Choose BuildBetter if...

Best for teams who want to automatically capture and analyze customer feedback at scale.

Choose ProductBoard if...

Best for teams who need visual roadmapping and structured feature prioritization.

Ready to try BuildBetter?

See why 30,000+ product teams choose BuildBetter for customer intelligence.

BuildBetter vs ProductBoard | BuildBetter