Built Different
Every AI tool promises the same thing. They all use AI. They all claim to understand your customers.
But the way you process data changes everything you get out of it.
They solve the how. We solve the who, what, and why.
AI coding tools help you build faster. We help you build the right thing.
Great coding tools. But they can't tell you if you're building the right thing in the first place.
The dirty secret of AI analytics
Most tools use vector databases and embeddings. They turn your customer feedback into fuzzy keyword matches. Fast? Yes. Accurate? Not even close.
They look at snippets, not conversations. They extract keywords, not meaning. They give you charts that look impressive but miss what actually matters.
Two very different approaches
Same data. Completely different understanding.
- Embeddings create fuzzy matches
- Keywords extracted without context
- No understanding of severity or impact
- Ignores conversation flow
- Generic taxonomy
- One-size-fits-all processing
- Every piece of feedback analyzed individually
- Full conversation context considered
- Severity and business impact extracted
- Your company's taxonomy applied
- Bias and sentiment detected
- Nuance preserved at scale
We support the entire product lifecycle.
From discovery to sunset, BuildBetter helps you stay connected to what customers actually need.
Discover
Define
Align
Build
Launch
Grow
Sunset
BuildBetter actively supports phases 1-6. We help you know when it's time for phase 7.
Example: The Billing Issue
Same customer message. Completely different interpretation.
Customer said:
“I logged in and then I had a billing issue.”
TAGS
CLASSIFICATION
Login Issue
SEVERITY
Unknown
CONTEXT USED
None
Keyword match on 'logged in' → categorized as login problem
TAGS
CLASSIFICATION
Billing Issue
SEVERITY
High
CONTEXT USED
Login was successful, billing was the actual problem
Understood that login worked fine—the real issue was billing
Example: The Handled Objection
Context changes everything. One tool sees a crisis. We see a win.
Conversation:
“I can't use your product unless you have Salesforce integration.”
“We actually do have a Salesforce integration!”
“Oh! Then that wouldn't be a big deal at all.”
TAGS
CLASSIFICATION
Missing Feature
SEVERITY
CriticalCONTEXT USED
Single message analyzed
Saw 'can't use' → flagged as critical blocker
TAGS
CLASSIFICATION
Resolved Objection
SEVERITY
LowCONTEXT USED
Full conversation flow analyzed
Recognized objection was addressed and customer was satisfied
What we capture that others miss
Because we process every piece of feedback with full context
What the customer actually meant, not just what they said. We automatically classify every piece of feedback into 30+ intent types so you can filter, prioritize, and act on what matters.
+ 20 more intent types
Sentiment analysis tells you how someone sounds. Severity tells you how much it matters. A calm “we can't move forward without this” is more critical than an angry rant about a minor bug.
Sentiment Analysis
Neutral
Misses the blocker
BuildBetter Severity
High
Deal blocker detected
Every analysis uses your company's full context—not just generic AI. We understand your taxonomy, your product, and your business rules to give you accurate, relevant insights.
Your Company's Full Context
Features, products, themes you define
Docs, specs, release notes, roadmap
Business rules, definitions, priorities
Segment and filter feedback by customer properties—synced from your CRM and enriched by BuildBetter with public company data.
From Your CRM
BuildBetter Enrichment
Every insight is automatically tagged with its business relevance based on your custom context. Know immediately whether feedback affects churn, expansion, adoption, or revenue.
Churn Risk
Expansion
Adoption
Retention
Revenue
Trust
Not all feedback is created equal. We detect and filter out leading questions and interviewer bias, while surfacing genuine emotional reactions that reveal what customers really feel.
Detected & Filtered
Emotions Surfaced
The honest truth
Different tools for different needs
- You have millions of data points
- You need directional insights, not precision
- Good enough charts are acceptable
- You don't act on individual feedback
- You need to understand the nuance
- You act on specific customer feedback
- Accuracy drives your decisions
- Context changes everything
- You can't afford to miss critical signals
The difference is in the details
Every misclassified ticket is a customer you might lose. Every missed objection is revenue at risk. Every ignored context is a decision made on bad data.
We built BuildBetter because good enough isn't good enough.
See the difference yourself
Bring your own data. We'll show you what you've been missing.