Built Different
Every AI tool promises the same thing. They all use AI. They all claim to understand your customers.
But the way you process data changes everything you get out of it.
The dirty secret of AI analytics
Most tools use vector databases and embeddings. They turn your customer feedback into fuzzy keyword matches. Fast? Yes. Accurate? Not even close.
They look at snippets, not conversations. They extract keywords, not meaning. They give you charts that look impressive but miss what actually matters.
Two very different approaches
Same data. Completely different understanding.
- Embeddings create fuzzy matches
- Keywords extracted without context
- No understanding of severity or impact
- Ignores conversation flow
- Generic taxonomy
- One-size-fits-all processing
- Every piece of feedback analyzed individually
- Full conversation context considered
- Severity and business impact extracted
- Your company's taxonomy applied
- Bias and sentiment detected
- Nuance preserved at scale
We support the entire product lifecycle.
From discovery to sunset, BuildBetter helps you stay connected to what customers actually need.
Discover
Define
Align
Build
Launch
Grow
Sunset
BuildBetter actively supports phases 1-6. We help you know when it's time for phase 7.
Example: The Billing Issue
Same customer message. Completely different interpretation.
Customer said:
“I logged in and then I had a billing issue.”
TAGS
CLASSIFICATION
Login Issue
SEVERITY
Unknown
CONTEXT USED
None
Keyword match on 'logged in' → categorized as login problem
TAGS
CLASSIFICATION
Billing Issue
SEVERITY
High
CONTEXT USED
Login was successful, billing was the actual problem
Understood that login worked fine—the real issue was billing
Example: The Handled Objection
Context changes everything. One tool sees a crisis. We see a win.
Conversation:
“I can't use your product unless you have Salesforce integration.”
“We actually do have a Salesforce integration!”
“Oh! Then that wouldn't be a big deal at all.”
TAGS
CLASSIFICATION
Missing Feature
SEVERITY
CriticalCONTEXT USED
Single message analyzed
Saw 'can't use' → flagged as critical blocker
TAGS
CLASSIFICATION
Resolved Objection
SEVERITY
LowCONTEXT USED
Full conversation flow analyzed
Recognized objection was addressed and customer was satisfied
What we capture that others miss
Because we process every piece of feedback with full context
What the customer actually meant, not just what they said
Impact on the customer and your business
Conversation before and after, not just snippets
Who they are, their history, their value
Revenue risk, churn signals, expansion opportunities
Labels that match how your company thinks
The honest truth
Different tools for different needs
- You have millions of data points
- You need directional insights, not precision
- Good enough charts are acceptable
- You don't act on individual feedback
- You need to understand the nuance
- You act on specific customer feedback
- Accuracy drives your decisions
- Context changes everything
- You can't afford to miss critical signals
The difference is in the details
Every misclassified ticket is a customer you might lose. Every missed objection is revenue at risk. Every ignored context is a decision made on bad data.
We built BuildBetter because good enough isn't good enough.
See the difference yourself
Bring your own data. We'll show you what you've been missing.