How PostHog Streamlined Product Operations and Boosted Efficiency with BuildBetter
PostHog enables developers to build better products by combining all the tools they need to deploy, observe, and analyze features into a single platform.
“Once we implemented BuildBetter, our team quickly noticed how effortlessly we could handle large volumes of research calls. It went from chaos to clarity overnight.”
Anna Szell, Product
The Challenge
PostHog's engineering-heavy teams are constantly shipping new features and betas. User feedback plays a massive role in shaping their public roadmap. However, as the teams have grown they've become overwhelmed by the sheer amount of feedback and the manual process of collecting it all. Feedback was scattered across GitHub, Zendesk, Slack, email, and social media. Manual processes consumed significant time, limiting strategic responsiveness.
The Solution
PostHog integrated BuildBetter to centralize and automate user feedback. The platform automatically tags, organizes, and links qualitative data directly to GitHub issues. This eliminates hours of manual sorting, significantly easing engineer workloads, and provides real-time syncing giving teams instant access to user feedback within existing workflows.
The Results
PostHog eliminated hours of manual sorting through automated tagging and linking of feedback. Teams now have instant access to user feedback directly within GitHub workflows. Collaboration, prioritization, and response to customer insights has been streamlined across product, sales, and marketing teams.
What they're saying
“Having issues auto-linked in GitHub means our engineers have immediate access to detailed context. It's made collaboration and prioritization straightforward and effective.”
Anna Szell, Product
“BuildBetter is becoming our go-to tool for strategic planning. It allows us to stay ahead by directly aligning product decisions with customer feedback.”
Anna Szell, Product
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