Should you build it or buy it?

Data Integration

Aggregates data from call transcripts, support tickets, sales calls, emails, to Slack messages in one place.

Data Triage / Filtering

Separates internal data from external data to ensure clarity and relevance. Filter over 100+ properties.

CRM Syncing

Understand trends and themes amongst all your surveys

Custom Models

Utilizes proprietary models for sentiment analysis, severity detection, and bias identification.

Workflow Automation

Forward support or team emails for processing and get insights

Compliance

Save customer and team messages from Slack

We're built different

Differentiators

It's no where near just a thin layer on top of an LLM model by offering:

Proprietary Tech: Custom proprietary models, not just off-the-shelf LLM wrappers or embeddings.

Contextual Understanding: Knows who you are, in addition to small things like customer vs. a team member, filters out irrelevant data (like "weather complaints").

Clean, Structured Output: Merges and classifies data automatically—no manual cleanup needed.

Deeper Integrations: Syncs with CRM systems, ticketing, and communication platforms so you can filter, segment and send data by specific filters like keywords, topics, types, companies, accounts, or individuals.

Orgs don't have insight silos, which means less meetings, less ops, and more revenue all while maintaining industry leading security.

Usage-Based Model: No seat siloing—everyone has access. You pay only for what you ingest and use—no heavy upfront "seat license" fees.

Inside AND out: The only platform that leverages your internal and external data at scale to inform decisions, and drive revenue growth.

Top-tier security and compliance: Enterprise-grade features like SOC 2 Type 2, GDPR, and HIPAA compliance.

Purpose-built: We are not a general purpose tool with average outcomes. Everything in BB is purpose built for your use cases and frequently improved.

Build vs. Buy: Break-Even Calculator

Adjust the sliders below to see **Year 1** costs for building in-house vs. using BuildBetter. The chart updates in real time to show the cumulative costs across 12 months.

Build In-House

One-Time Sunk Cost

$175,000

Monthly Ongoing

$24,243

Year 1 Total

$465,920

Buy BuildBetter

One-Time Sunk Cost

$0

Monthly Cost

$660.00

Year 1 Total

$7,920.00

Money Saved

$458,000.00

Cumulative Cost - Year 1

In a world of AI demos over promising and under delivering, see why BuildBetter has a

96% subscription retention.

BuildBetter | AI for product teams