Real results from real teams
How it works
Capture. Understand. Close.
Capture everything
Every call, ticket, Slack thread, survey—captured and transcribed automatically. Nothing falls through the cracks.
Understand context
We reprocess feedback line by line, capturing full context—like your best UX researchers do, but at scale. While other tools stop at keyword matching, we extract what customers actually meant.
Close the loop
Turn insights into action. Track what you built, notify customers when you ship what they asked for.
They track churn.
We prevent it.
One platform for every phase of the product lifecycle.
One platform for your entire product lifecycle.
Discover
Discover
Understand and prioritize customer needs and market opportunities.
BuildBetter helps: User research, feedback analysis, turning customer data into insights
Define
Define
Define the product and market strategy that will meet customer and business needs.
BuildBetter helps: Product strategy artifacts and documentation
Align
Align
Gain cross-functional alignment on the opportunity, intended solution, and go-forward plan.
BuildBetter helps: Cross-functional alignment on roadmaps and priorities
Build
Build
Develop the product and associated cross-functional plans for successfully bringing it to market.
BuildBetter helps: Engineering support through MCPs for scoping
Launch
Launch
Execute the product release and launch plan.
BuildBetter helps: Launch planning and execution
Grow
Grow
Ensure the ongoing and long-term success of the offering in the market.
BuildBetter helps: Closing the loop with customers, understanding retention signals
Sunset
Sunset
Manage the end of an offering.
BuildBetter helps: We help you know when it's time
Revenue Impact Calculator
See how BuildBetter impacts your revenue based on your company profile.
Customers
Recording Hours/mo
Support Tickets/mo
Starting ARR
$12.0M
1,500 × $8,000
Industry Average
Churn
8%
Expansion
9%
NRR
101%
Customer-Led (with BuildBetter)
Churn
4%
Expansion
24%
NRR
120%
Industry avg: 8%
Industry avg: 9%
Current NRR
101%
With BuildBetter
120%
+19 pts
Current Path
$24.4M
Year 3 ARR
With BuildBetter
$37.8M
Year 3 ARR
Additional Revenue
+$13.4M
+55% more retained
Daily Revenue Lost
$12,222
by not switching to BuildBetter
BuildBetter Cost
$1800/mo
Enterprise plan
3-Year ROI
207x
return on investment
BuildBetter moves you toward customer-led metrics: 4% churn, 24% expansion, 120%+ NRR
Industry benchmarks from Vitally, ChartMogul, Paddle, Gainsight, and VWO research.
We tried every feedback tool on the market. BuildBetter is the only one that actually understands what our customers are saying—not just the words, but the meaning behind them.
[Customer Name]
VP of Product
RappiThe difference
Every AI tool claims
to understand customers.
We process feedback like that 'customer-first' mission statement promises—
one piece at a time, with full context.
Customer said:
“I logged in and then I had a billing issue.”
Other tools classify as:
Login Issue
Keyword match on 'logged in' → wrong classification
BuildBetter classifies as:
Billing Issue
Understood login worked—billing was the real problem
Most use vector databases and embeddings—fast, cheap, directionally right, but applicably useless.
Vector Search + Keywords
- Embeddings create fuzzy keyword matches
- No understanding of severity or impact
- Ignores conversation flow and context
- Generic taxonomy that doesn't fit your business
Contextual Intelligence
- Every piece of feedback analyzed individually
- Severity and business impact extracted
- Full conversation context considered
- Your company's taxonomy applied
They told you.
You missed it.
Trapped in support queues. Lost in sales calls. Scattered across Slack, email, and 14 other tools.
Your customers aren't quiet. Your systems are just deaf.
The research
of features built are rarely or never used
Source: Pendo Feature Adoption Report
See all industry researchWhy customer-led wins
The data speaks for itself
The difference
Everyone claims to be different.
We have receipts.
Internal + External data.
Together.
Customer feedback AND team activity in the same place. No one else connects both.
Deliverables, not dashboards.
PRDs and tickets, not pie charts nobody opens after Q4 planning.
Close the damn loop.
Ship what customers asked for. Then tell them you did.
The receipts
We practice what we preach.
60x
daily usage
Quarterly check-ins are for dashboards nobody opens.
98%
retention
Churn is optional. For us too.
80%
org adoption
Three months. Everyone's using it.
100%
usage-based
No seat licenses. No guilt purchases.
Your data confidant
Rest assured,
you're secure
We do things the right way, not the easy way. Your data is never used to train models. We were the first to launch customized internal privacy controls for recordings. With strict privacy protocols, data is not only secure externally, but internally too.
View security
Built for enterprise on day one
BuildBetter has audited security that's built for B2B, scalable from zero to IPO, and private by default. We're also cruelty free. Tested on product teams, not animals.
“Congratulations on rolling out an AI product that actually works.”
Seamus Smyth
AI Director
“It wouldn't be possible to do my job at this scale without BuildBetter.”
John Strang
Product Operations
The Customer-Led Philosophy
Churn is a failure of listening—not a fact of business.
Every churned customer was trying to tell you something.
BuildBetter makes sure you hear it—before it's too late.
Every misclassified ticket is a customer you might lose. Every missed signal is revenue at risk.
Make churn optional.
Join 30,000+ teams who stopped losing customers they could have saved.
