BuildBetter vs Gong
Revenue Intelligence vs Product Intelligence
Gong is built for sales teams to close deals. BuildBetter is built for product teams to build better products.
- Purpose-built for product teams
- Processes all customer touchpoints, not just sales calls
- AI trained on product workflows
- Unlimited seats included
- Document generation and workflows
- Deep CRM integrations
- Sales coaching features
- Revenue forecasting
- Established enterprise presence
Feature-by-feature comparison
See how the platforms stack up across key capabilities.
| Feature | BuildBetter | Gong | Notes |
|---|---|---|---|
| Call recording & transcription | — | ||
| AI-powered summaries | — | ||
| Product-specific insights | Gong focuses on sales metrics | ||
| Support ticket analysis | — | ||
| Survey integration | — | ||
| Document generation | — | ||
| Custom workflows | — | ||
| Unlimited seats | Gong charges per seat | ||
| CRM sync | — | ||
| Sales coaching | — |
Best tool for the job
Different tools for different needs. Here's our honest take.
BuildBetter aggregates feedback from calls, tickets, surveys, and more. Gong only captures sales conversations.
Gong's coaching and deal intelligence features are specifically designed for sales performance.
BuildBetter extracts product insights and generates PRDs. Gong doesn't have product-specific outputs.
With unlimited seats, everyone can access insights. Gong's per-seat pricing limits access.
The bottom line
Which tool is right for you?
Best for product teams who need to understand customers across all touchpoints and turn insights into action.
Best for sales teams focused on deal coaching, revenue forecasting, and CRM-centric workflows.
Ready to try BuildBetter?
See why 30,000+ product teams choose BuildBetter for customer intelligence.