BuildBetter

Results

We gain nothing if you churn, so we're serious about making sure this is the right tool for you.

Trusted by 30k orgs from startup to enterprise

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0x

decrease in number of meetings

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0%

reduction in decision-making time

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0%

reduction in operational work

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0%

decrease in time from customer insight to action

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Product Growth
Aakash Gupta

Missing Feedback

Product teams spend 73% of their time on operations. That's bad.

<30%

time spend on operations for teams that use BuildBetter

96%

of feedback never reaches product

Source: Brainfish Research

80%

of features that ship never or rarely get used

Source: Pendo

96%

of unhappy customers don't complain—they just leave

Source: Brainfish Research

10%

of product teams validate important decision with evidence.

4hrs/w

spent on context switching between delivery/discovery

AI Impact as Work

Teams that fully utilize BuildBetter report spending 43% more time on revenue generating activities.

18hrs/project

saved (avg. 2 week sprint)

30min

saved per call (avg.)

26

fewer meetings per month (based on 5 person team)

$21k/person

in savings per person per year (avg. $45/hr)*

472hrs

saved per employee per year.

20%

expansion of workforce capacity

Never be misaligned

67% of software product teams aren't aligned with corporate strategy, leading up to a loss of 25% of revenues.

Source: SuperOffice Research

The Research

Customer-led companies don't just feel better— they measurably outperform.

2.5x
faster revenue growth for customer-centric companies
Source: McKinsey
5.7x
revenue growth difference: CX leaders (17%) vs laggards (3%)
Source: Forrester
3.3x
faster growth for companies with NRR >100% (43.6% vs 13.1%)
Source: ChartMogul
25-95%
profit increase from just 5% retention improvement
Source: Bain & Company
4.2x
more likely to buy again: promoters vs detractors
Source: NPS Research
$3.56
return for every $1 invested in customer experience
Source: Johnny Grow Research

NPS Impact on Expansion

High NPS companies see 2.7x more expansion revenue.

24%
expansion revenue for top NPS quartile
Source: Paddle
14%
expansion revenue for mid-range NPS
Source: Paddle
9%
expansion revenue for lower NPS quartile
Source: Paddle

Churn Reality Check

Customer-led companies churn at less than half the rate of sales-led.

<3%
annual churn for customer-led companies
Source: ChartMogul
3-5%
annual churn for PLG average
Source: Vitally
5-10%
annual churn for sales-led companies
Source: HubiFi

Product Innovation Trends

Customer-led companies that master expansion and monetization of existing customers, not just acquisition, are seeing the strongest revenue growth and valuations ratios.

AI

Businesses can expect a 6%-10% revenue increase from adopting AI.46% of American companies have saved 25-50% in operating costs by using AI.

83% say AI being a top priority in adopting, those who don't fall behind. Purpose built tools with custom training means we can specialize tools that actually deliver real usable output, not just more words.

Teams are remote

Companies with fully flexible remote work options between experienced a 21% adjusted growth in revenue while averaging to more than $11,000 per employee per year in savings while being 20% more productive.

Collaboration has changed. All your customer and company knowledge is now for the first time able to be accessible to everyone in your team, not just the people who were in the room where it happened.

Customer-led

Customer-led companies generate 10 percentage points more in annual recurring revenue growth compared to high-performing sales-led companies. They are also able to achieve valuation ratios that are 50% higher.

Companies that provide a great experience have a 16% price premium on products and services.

Empowered hybrid/remote product-teams outperform their competitors.

Revenue Trends

We now lean more on our customer-facing teams to build great experiences that drive revenue via conversion, retention, and expansion.

Conversion

Companies that prioritize conversion optimization with new customers see a 20-100%+ increase in conversion leading to revenue increases of 10-50%+.

Retention

Retention leads to higher rates of expansion, upsell, and cross-sell, driving your leading competitors to grow revenue by as much as 20%. An increase in customer retention by 5% can lead to a company's profits growing by 25%-95%.

Expansion

The fastest growing SaaS companies are seeing at least 20-40% of sales revenue come from expansion. Happy and satisfied customers that use products regularly are 87% more likely to purchase upgrades and new services.

These activities are almost exclusively driven by product teams.

The proof is in the product

We don't just claim results—we deliver them

72%

Daily active usage

of users engage daily

94%

Customer retention

year-over-year retention

3.2x

Team adoption

faster than industry avg

47%

Less churn

compared to alternatives

We plan to have
20 year relationships
with our customers

So, we built something that delivers real value with incredible support.

I'm pulling in a lot of summaries from discovery calls over the past several months. It wouldn't be possible to do this at scale without your application.

John Strang

Product Operations

I wouldn't work for a company that doesn't have BB at the center of their operations.

Tiger Smith

Head of Product

I'm not going to lie to you. We're f**king amazed by your product.

Kevin Nguyen

Director of Product

This is fantastic. You and the whole team should be proud of what you've built. Helps me see the forest for the trees.

Ryan Brown

Principal Product Manager

We can map our progress back to customer insights and team decisions. It's a product that lifts everyone up.

Tash Keuneman

Head of Design

We don't f**king operate without BuildBetter. This is the only damn platform that we use religiously.

Aditya Goyal

Product Manager

Congratulations on rolling out an AI product that actually works.

Seamus Smyth

AI Director

It's probably one of the most intuitive products I've seen in a while.

Kim Schoch

BD Manager

Love BB Chat with CustomContext now. Super helpful for brainstorming ideas like "What should the main tags be for customer inquiries" without giving it any additional context.

Matthew Quan

Growth

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Results | BuildBetter