Build messaging from real customer language
Build authentic marketing from real customer conversations. Extract testimonials, develop messaging from customer language, and track competitive intelligence systematically.
The problem
The Marketing Challenge
Marketing teams guess at messaging and positioning, disconnected from real customer conversations. Getting testimonials is like pulling teeth, and competitive intel is scattered.
How BuildBetter helps
Capabilities
Customer Stories
Mine calls for testimonials, case studies, and authentic content. Capture golden quotes automatically.
- Quote extraction
- Story identification
- Permission tracking
- Content library
Messaging & Positioning
Build frameworks from actual customer language, not guesses. Speak like your customers speak.
- Voice of customer analysis
- Pain point extraction
- Value prop validation
- Competitive differentiation
Market Intelligence
Track competitive landscape through prospect and customer mentions. Know what's being said about you and competitors.
- Competitive mentions
- Win/loss reasons
- Market positioning
- Trend tracking
Content Generation
Scale content creation from real pain points and use cases. Create content that resonates.
- Topic identification
- Use case extraction
- FAQ generation
- Content briefs
Results
What you can expect
“It's probably one of the most intuitive products I've seen in a while.”
Kim Schoch
BD Manager
Related Use Cases
Ready to transform your marketing team?
Join 30,000+ teams already using BuildBetter to turn customer conversations into actionable insights.