How Drip Delivers Executive-Ready Sales Insights with Automated Objection Digests
Drip uses BuildBetter to centralize customer and sales conversations, extract objection insights, and deliver weekly executive-ready summaries directly to Slack.
“BuildBetter gives me the top objections every Friday in Slack so I can act on them immediately. The new visual report is clear and easy to digest—much better than the old confusing dashboard.”
GTM Team, Drip
The Challenge
Drip faced sales-product friction where objection insights weren't integrated into systems and lacked explanatory detail about the 'why' behind objections. Executive reporting gaps meant analysts and managers struggled to prepare CEO-ready views quickly due to unclear dashboards and data scoping issues. Search/filter gaps and integration discoverability issues with HubSpot caused operational drag for reps and analysts.
The Solution
BuildBetter implemented an executive reporting layer with standardized, visual reports showing objection reasons and severity breakdowns, time-ranged dashboards for demos, and scheduled weekly/monthly Slack reports. Sales system integration auto-syncs meeting notes to HubSpot deals with filters by specific reps and products. Group onboarding sessions and configurable filters enabled rapid adoption across GTM teams.
The Results
Leadership confidence increased ahead of CEO reviews with data presented clearly with color and context by category, accelerating approvals and next steps. Weekly objection summaries and role/product filtered views reduced time-to-action and improved coaching specificity for sales managers. Teams recognized BuildBetter as a 'major component' for meetings and insights, strengthening platform trust and stickiness.
What they're saying
“BuildBetter gives me the top objections every Friday in Slack so I can act on them immediately.”
GTM Team, Drip
“The new visual report is clear and easy to digest—much better than the old confusing dashboard.”
GTM Team, Drip
“Let's sync meeting notes straight into HubSpot deals—less copy/paste, more selling.”
Sales Team, Drip
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