Churn
is optional.
We understand what customers meant.
Not just what they said.
Teams who use BuildBetter see 40% less churn.
Leading customer-led teams use BuildBetter
Trusted by 30,000+ startups to Fortune 500
How it works
Capture. Understand. Act.
Capture everything
Every call, ticket, Slack thread, survey—captured and transcribed automatically. Nothing falls through the cracks.
Understand context
AI that reads full conversations, understands what customers actually meant, and extracts true intent—not just keywords.
Close the loop
Turn insights into action. Track what you built, notify customers when you ship what they asked for.
The difference
Every AI tool claims to understand customers.
Most use vector search and embeddings—fast, but wrong. We process every piece of feedback with full context.
Customer said:
“I logged in and then I had a billing issue.”
Other tools classify as:
Login Issue
Keyword match on 'logged in' → wrong classification
BuildBetter classifies as:
Billing Issue
Understood login worked—billing was the real problem
Vector Search + Keywords
- Embeddings create fuzzy keyword matches
- No understanding of severity or impact
- Ignores conversation flow and context
- Generic taxonomy that doesn't fit your business
Contextual Intelligence
- Every piece of feedback analyzed individually
- Severity and business impact extracted
- Full conversation context considered
- Your company's taxonomy applied
Every churned customer was a signal missed.
96%
of customer feedback never reaches product teams.
It's buried in support tickets, lost in sales calls, scattered across Slack, email, and surveys.
Your customers are telling you what they need. You just need a way to hear them.
Our Core Pillars
What makes BuildBetter different
Unified Internal + External Data
Complete picture of customer feedback AND team activity. No more data silos between sales, support, product, and engineering.
Deliverables Over Analysis
Outcomes you can act on, not dashboards you check quarterly. AI-generated docs, summaries, and action items.
Closing the Loop
Help teams communicate what shipped and why—both internally and with customers. Prove you were listening.
The Numbers
Built for daily use, not quarterly check-ins
60x
daily usage
Average team uses BuildBetter 60x/day
98%
retention
Teams that start, stay
80%
org adoption
Within 3 months of deployment
100%
usage-based
No minimums, no per-seat pricing
“Congratulations on rolling out an AI product that actually works.”
Seamus Smyth
AI Director
“It wouldn't be possible to do my job at this scale without BuildBetter.”
John Strang
Product Operations
“We don't operate without BuildBetter. This is the only platform we use religiously.”
Aditya Goyal
Product Lead
The Customer-Led Philosophy
Churn is a failure of listening—not a fact of business.
Every churned customer was trying to tell you something. BuildBetter makes sure you hear it—before it's too late.
Read our manifestoEvery misclassified ticket is a customer you might lose. Every missed signal is revenue at risk.
Make churn optional.
Join 30,000+ teams who stopped losing customers they could have saved.