01
AI interviews by video or voice
Participants open a link and talk with an AI interviewer. You set the questions, the time limit, the language, and how far it probes.
A customer-led workflow
Customer research, from question to evidence
Run AI interviews and surveys, recruit and pay participants, record your own research calls, test ideas on synthetic personas, and get a report your team will read, next to every other customer conversation.
Customer evidence
“BuildBetter is becoming our go-to tool for strategic planning.”
Every study, end to end.
BoB drafts the study. An AI interviewer runs it by video, by voice, or as a survey. Participants come from your customers or a research panel and get paid through Tremendous. The answers land as recordings, signals, and a report.
Put it to work.
02
Surveys with AI follow-ups
Native surveys by email, link, or in-app. When an answer is vague, the AI asks one more question before moving on.
03
Recruiting and rewards
Invite your own customers, or recruit new people from Prolific, Respondent, User Interviews, CloudResearch Connect, or Dynata. Thank participants with gift cards through Tremendous.
04
Your own research calls
Record the interviews you run yourself. Each call gets a transcript, a summary, and signals, next to the AI-run interviews.
05
Synthetic personas
Test an idea against AI personas of your customers before you spend a participant's time.
06
Reports and signals
Every study ends in a report with themes and quotes. Every answer becomes a signal your whole team can search.
A practical place to start.
Run your first study: day 1
Ask BoB for a draft
Describe what you want to learn. BoB writes the questions, picks the audience, and saves a draft for you to review.
Choose the format
Pick a video interview, an audio interview, or a survey with AI follow-ups.
Send it
Email your customers, share a link, or send the study to a research panel.
Read the results: week 1
Read the report
Get an executive summary and themes backed by participant quotes, then save it to Knowledge.
Open the recordings
Open any interview as a recording with its transcript and the signals it produced.
Pay participants
Each participant who completes gets a reward through Tremendous.
Keep listening: month 1 and on
Mix in your own calls
Record live research calls so moderated and AI-run interviews land in the same place.
Test with personas
Run new ideas past synthetic personas before your next study.
Act on the evidence
Turn signals into projects and tickets, then tell the people who answered what you built.
Keep the workflow useful
- Ask one thing per question, and let the AI handle the follow-ups.
- Keep interviews short. Ten minutes gets more completes than thirty.
- Recruit from a panel when you need people you don't know yet.
- Read the quotes, not just the summary.
- Tell participants what you built from their answers.
Keep exploring.
Run your next study in BuildBetter.
Bring a real question. We’ll walk through the context and the next step together.
Book a demo